The Value Of Adding Marketing Expertise Without Adding Headcount
Debra Feinberg
Principal and Founder, Jumpstart San Diego LLC
DFeinberg@jumpstartsandiego.com
Do these situations sound familiar?
Your early-stage company needs marketing and branding know-how, but you are reluctant to add headcount and budget before launching a product and generating revenue.
You have talent that needs developing and could benefit from an expert who can both perform and mentor – setting the stage for advancement of internal talent.
You want to set up a sales team, but not sure how or when.
Outside experts can boost your inside marketing efforts
Numerous studies validate the value of access to marketing leadership before marketing staff is onboard. “Interim marketing leaders can assess and improve business processes and capabilities by tackling unique campaigns and projects that require niche expertise. They can also help support internal teams that might lack people in seat or industry experience while the search for a long-term candidate continues behind the scenes.”
Thought leaders including Harvard Business Review and Korn Ferry International support the use of outside experts to quickly and cost-effectively boost the marketing efforts of a growing company.
The challenge is to find the right expert
Some may make broad-scale recommendations for your company, but leave implementation to you.
Others may provide strategic planning services to support your company’s objectives, but not offer day-to-day management of your branding, tactical planning, development, and deployment.
Yet another type of expert may be talented in communications and message deployment, but lack the deep marketing expertise necessary to truly link your company’s strategic objectives to tactical programs.
The right expert is focused on meeting needs unique to early-stage companies
Jumpstart San Diego and Bryant Brown Healthcare have joined forces to provide the ideal combination of marketing and branding expertise tailored to your needs. Our goal is to jumpstart your development activities and optimize your opportunities for success.
We produce results quickly while maintaining sensitivity to your evolving culture as your company grows.
Added value is one of many advantages
Cash is king! Engaging a firm with laser focus, accountability to your objectives, and end-to-end management of the full scope of work you need can produce numerous advantages, including outstanding cost-effectiveness. Jumpstart–Bryant Brown is fast. We’re efficient. And we help you manage your precious resources carefully.
In addition, our growth-stage marketing consultancy offers:
Time savings: Outsourcing to Jumpstart–Bryant Brown allows your full-time personnel to focus on key tasks and spend less time recruiting, training, and managing new hires.
Flexibility: We can scale services up or down with far greater flexibility than full-time staff can.
Experience: Industry experience is critical – engaging a team that “gets” the device and diagnostics space, and has the focus to plan and execute impactful branding and marketing programs, is essential to your success.
Training and development: The right marketing partner can not only execute programs, but also help mentor your current staff about branding and marketing as they learn and grow.
Greater access to industry connections: Hiring the Jumpstart-Bryant Brown team of marketing and branding experts gives you access to their extensive network of industry connections that can help you amplify your brand, build partnerships, and uncover new opportunities.
Jumpstart–Bryant Brown is ready to help you
For more information about how Jumpstart–Bryant Brown can support your company’s marketing, branding, and communication needs, please email DFeinberg@jumpstartsandiego.com.